
Paid media is often dismissed in MedTech, HealthTech, and complex B2B—not because it can’t work, but because it’s judged without the right foundations. Ally Quilty and Nick Kowalczyk walk through the 10 systems needed for paid media to drive pipeline and ROI, from targeting and compliant messaging to CRM setup and offline conversion tracking. Attendees gain a clear framework to diagnose what’s truly limiting performance.



CONFERENCE CONTENT
Ben Lakin, PhD
Chief Executive Officer
(+1) 781-972-5454
blakin@cambridgeinnovationinstitute.com
Jason Green
Senior Conference Director
jgreen@cambridgeinnovationinstitute.com
PARTNERING & SPONSORSHIP
Brian Caine
Manager, Strategic Partnerships
Venture, Innovation & Partnering (VIP) Event Series
(+1) 908-809-0946
bcaine@cambridgeinnovationinstitute.com