Simple Contacts CEO Joel Wishkovsky – App Isn’t for Everyone

After facing his own health scare a few years back, Joel Wishkovsky has been on a mission to completely revolutionize direct-to-consumer healthcare. Today, Joel is the Founder and CEO of Simple Contacts, a New York-based refill service for contact lenses that allows patients to avoid unnecessary visits to the optometrist's office. He is also the founder of Sols Systems, a developer of customized wearables that was acquired in 2017, and was instrumental in launching Smart Vision Labs. Prior to founding Simple Contacts, Joel worked for General Electrics. As a leading voice in digital health and telemedicine, Joel is also an early investor in several healthcare startups including Everlywell, Parsley Health, and Standard Cyborg.